Интересные ссылки июля
One day sprints, Amplitude one-pager for launching product features, the biggest reason for mediocre products, how Procter & Gamble started product management.
Предыдущий выпуск: май 2021
Mechanistic scoring and picking the highest-ranking items does not make sense—it's pseudo-scientific at best, and subject to arbitrary decisions by whoever is putting together the model at worst.
Sometimes you want to slow down before you can speed up
А/Б тесты это не панацея и не замена для product thinking. Сам видел как не очень опытные ПМ используют тесты как cargo cult, form over function.
If you simply ship everything you build without validation, you are only making the appearance of progress, where in actuality some changes you make at best add complexity and at worst destroy value.
Validation is mandatory (wrong by default)
Prioritize problems, not solutions
Get stakeholder buy-in
The biggest reason for mediocre products is lack of focus.
Instead of hiding behind processes, or driving relentlessly towards individual KPIs, truly excellent staff take ownership of the entire thing.
Bad teams are given solutions to implement.
Good teams are given problems to solve.
Great teams are given the agency to find problems and provide solutions.
Key metrics for product delivery: delivery lead time, deployment frequency, mean time to restore service, change fail rate
Single stack rank; Bets; Learning loops
Amplitude One-Pager Checklist для запуска продуктовых экспериментов
Для контекста надо прочесть весь блог TBM ну или хотя бы этот пост из блога Amplitude: 8 Ways to Focus your Product Team on Impact, Not Features.
A sensible null hypothesis for consumer products is that the user doesn't care about your product, doesn't have time to use it, doesn't understand its purpose, will skip any onboarding tutorials, won't read UI copy, will forget about it after signing up or installing it...
How I Created A $350 Million Software Company Knowing Nothing About Software – просто забавная история от фаундера Five9, которые Zoom купил недавно за много миллиардов
Orienting your company the way your customers see the world rather than how your manufacturing or development processes do is critical to building winning products.