Note: нормальний епізод цього тижня не вдалося записати, тому такий special. Наступного тижня виходимо в звичайному форматі.
Instead of competing to be the best you should compete to be unique. -Porter
Competition sucks.
No fun being #35 tool for X. No profits either. Hard to stand out in the noise.
“Be a monopoly” Thiel. Clay Christensen. Michael Porter. Hamilton Helmer.
The more known you are, the less your differentiation matters.
If you’re nobody, differentiation is key.
“Lead with a headline that only you can write” – can’t? that’s the problem.
Differentiation is the CEO's problem
Це не та задача, яку можна делегувати.
Business model, positioning, go-to-market, resource allocation.
Special: differentiate or die